Creative technology studio · est. 2011 · Bucharest

We build what brands
can't buy from a PowerPoint.

AI products, gamified platforms and interactive experiences for brands.

Gamify Growth is a Romanian creative technology studio — the special-projects team agencies and brands call for the briefs too new, too technical or too hard to build in-house. We design, build and operate AI products, gamified platforms, mobile apps and interactive installations end-to-end, from a 48-hour prototype to live ops.

Explore what we do Book a strategy session with Diana

★ Cannes Lions · Golden Drum · 5× Platinum · Effie · ADC — brands across 3 continents.

100+

100M+

Yummy Galaxy

Built for Dr. Leahu · 5 years live · 200K+ children View more →

What we do

Five divisions. One studio you can hand the whole brief.

Pick one capability or give us the whole brief — from original game IP and AI-generated film to live social agents, gamification at national scale, interactive installations and one-off custom builds. Built in-house, full-cycle, from a 48-hour prototype to live ops.

AI Social Agents

Three live AI character agents across Instagram, X, Discord and WhatsApp. Persistent memory, supervised content, operator approval at every step.

View more → 02

AI Visual Media

Broadcast-ready video produced with AI: script to 4K. Ads, virtual influencers, music videos, anime series.

View more → 03

Gamification

Enterprise gamification, loyalty and interactive experiences at national scale — Carrefour infrastructure for 4+ years.

View more → 04

Interactive Walls

Sensor-driven interactive environments — 20 production-ready experiences across personal, collective and ambient modes. 100+ installations.

View more → 05

Games

Original IP and client games on Unity and custom frameworks. iOS, Android, Roblox, Steam, AR — full cycle, prototype to live ops.

View more →

Typical projects

AI Prototype2–6 weeks

Gamified Product2–6 months

Interactive InstallationEvent-based

Full Product Development6–18 months

Why now

In 2026, every brand will have its own AI agents. The question isn't if — it's who builds them.

Supervised, on-brand and production-grade — we already operate live AI agents and ship AI products today. Start before your competitors' agents start talking to your audience.

Book a call See AI Social Agents

Three AI character agents already live today — on Instagram, X, Discord and WhatsApp.

Selected work

A wall of proof.

Every tile is a service in action — shipped, measured, real. National records at Carrefour, live AI, Cannes-shortlisted activations.

Carrefour × Publicis

Shop Like a Jedi

★ Cannes & Eurobest · 3 Silver Golden Drum

Samsung × Leo Burnett

Inna — first AI QR on a magazine cover

Carrefour

Benji Allosaurus — AR dino

Radix × Amber Studio · Dubai

★ Golden Drum · 100K+ downloads

10 years live · 1M+ interactions

Novartis × Saatchi & Saatchi

Interactive medical storytelling

CIF × MRM

Cif Cleans Romania

★ Cannes Lions Shortlist · Effie

TEDx × Mercury360

The Art of Speech

★ Platinum · Creativity Intl.

Lumafit

Fitness tracker, gamified

★ Platinum · Creativity Intl.

Lay's × In Touch Media

VR Free Kick

VR · in-mall activation

King × Dăescu Borțun Olteanu

Civic engagement · 10M+ players

Watch the full reel on YouTube

Case studies

Five briefs, five systems, real outcomes.

Not a gallery — the thinking behind the work. The problem we were handed, and the system we built to solve it.

Vitezomanul — Foodie Monsters character, RADAR Kids 2026 (idle)

Vitezomanul — Foodie Monsters character, RADAR Kids 2026 (eating)

Vitezomanul — Foodie Monsters character, RADAR Kids 2026 (reacting)

Voinicul — Foodie Monsters character, RADAR Kids 2026 (idle)

Voinicul — Foodie Monsters character, RADAR Kids 2026 (eating)

Voinicul — Foodie Monsters character, RADAR Kids 2026 (reacting)

Curgătorul — Foodie Monsters character, RADAR Kids 2026 (idle)

Curgătorul — Foodie Monsters character, RADAR Kids 2026 (eating)

Curgătorul — Foodie Monsters character, RADAR Kids 2026 (reacting)

Scânteie — Foodie Monsters character, RADAR Kids 2026 (idle)

Scânteie — Foodie Monsters character, RADAR Kids 2026 (eating)

Scânteie — Foodie Monsters character, RADAR Kids 2026 (reacting)

MINA × Lidl · Interactive installations · 2026

RADAR Kids — Four Games, One Hero

The challenge

MINA and Lidl wanted the children's wing of RADAR 2026 to teach nutrition and movement without a single lecture — for 5–10-year-olds who don't read instructions and don't wait.

The system

One world across four stations, linked by one hero — Pufărici, Lidl's hedgehog. Kids colour creatures that swim on a lagoon wall, feed Lidl products to four monsters, play with their palms on a projected planet and talk to Pufărici in real-time 3D. Same rule everywhere: show something to a sensor, and a creature answers in under a second.

The outcome

All four installations ran live for three days at ARCUB, Bucharest (25–27 September 2026). 577 children's drawings brought to life, 48 Lidl products recognised — and zero personal data stored.

Read the full case study → Watch the 5 films →

Maxi, the Dr. Max mascot character from the MaxiMundo children's game

Maxi character expression from MaxiMundo, the Dr. Max digital world for children

MaxiMundo character from the Dr. Max children's world for ages 2–5

Dr. Max · Product launch · 2026

MaxiMundo — A World of Care

The challenge

Dr. Max wanted to enter children's daily life, not just the pharmacy shelf — a gentle digital world for ages 2–5, delivered as a full brand moment, from pitch to public launch.

The system

In seven months, an end-to-end build: a zero-penalty game on Françoise Dolto principles — four worlds, nine mini-games and thirty-six original songs — wrapped in an integrated campaign (TV spot, TikTok, an original anthem) and a physical launch where Maxi's world was rebuilt for thousands of children at Destiny Park.

The outcome

Launched on iOS and Android across six countries on June 1, 2026 — an App Store conversion rate of 31% (roughly 1 in 3 people who see it, download it), national TV coverage and a 24-month live-ops partnership to keep the world growing.

Watch the TV spot → See the Destiny Park launch →

App Store ↗ Google Play ↗

Watch the campaign · 1M+ views

Visa CEE × Publicis Events · B2B event · 2026

Visa Marketing Day — Game On

Engagement before, during & after — banking partners competed live on the leaderboard.

See the recap →

Antena · Entertainment IP · 2025

Temptation Island — The Official Game

Romania's #1 game · 100K+ players, with live ops dropping new episodes.

Watch the trailer →

Carrefour anniversary — crowd of thousands

Carrefour · Retail gamification · 2016–2020

Carrefour — Gamification as retail infrastructure

4+ years live · 100M+ reach · national record (1,547 simultaneous players) · Cannes shortlist.

Read the full case study →

Break The Code — Windows-98 codebreaking game

.Tech Domains × Amber Studio · Community ARG · 2022

Break The Code — a codebreaking hunt for developers

A global dev scavenger hunt — Discord community and independent playthroughs, incl. freeCodeCamp.

Read the full case study →

Who we serve

Built for the teams with the hardest briefs.

Agencies, brands and innovation leads call us for the work that's too difficult, too technical or too new to build in-house. We plug into your team as the interactive, AI and gamification engine behind the pitch.

CMOs Innovation teams Event agencies Retail chains Pharma brands Advertising agencies

Advertising agenciesPublicis, McCann, Oxygen, Tribal, MRM — we build what the pitch promised.

Innovation teamsR&D and labs shipping new formats fast.

Brand & marketing directorsBrands that want more than a campaign.

Event agenciesInteractive, on-site, built to run live.

Corporate innovationInternal teams exploring AI and engagement.

Product teamsExtra hands for hard, technical builds.

Interactive Walls

Walls that play back.

20 production-ready experiences across three modes — personal, collective and ambient. 100+ installations over 15 years.

Personal

Sound of Heartbeat

Heart rate → AI-generated song

Ambient

Interactive Shadow

Silhouette · morphing

Personal

AI Photobooth

AI selfie-to-portrait kiosk

Personal

Signature Wall

Generative art from motion

Ambient

Aurora Dance

Particles · flow dynamics

Collective

Tree of Growth

Live crowd-to-screen, AI-moderated

Collective

Live Crowd Wall

Phone-to-screen aggregation

Collective

Cinema Wall

Pre-film interactive ad · 1st in Romania

Ambient

Neon Flow

Light trails · motion tracking

Collective

Sound Floor

Body-driven physical floor

Collective

Product Demo Wall

Gesture-driven product proof

Ambient

Stardust Echo

Particles · motion-reactive

Silhouette · particles

Ambient

Fluid Spirits

Fluid dynamics · ambient

Ambient

Waves of Perception

Audio · wave distortion

Ambient

Pixel Grove

Pixel · real-time mirror

Recognition

Work the industry rewarded.

A selection from 100+ international & national awards across the studio's 15 years.

Shop Like a Jedi

Carrefour × Publicis · Cannes Lions & Eurobest Shortlist · 3× Golden Drum Silver · Effie Bronze

Cif Cleans Romania

CIF × MRM · Cannes Lions Shortlist · Effie Bronze

Orbit Chewmeter

Orbit · Wrigley × VML · 5× Platinum Creativity Intl. · AR

Coke Transformation

Coca-Cola × UM · Platinum & Gold Creativity Intl.

Coca-Cola Music Connections

Coca-Cola × MRM · Gold Creativity Intl.

TEDx — The Art of Speech

TEDx × Mercury360 · Platinum Creativity Intl.

Bite to Win

KFC × MRM · Golden Drum Silver

KFC WiFi Test

KFC × MRM · ADC*RO Top 3 · FIBRA

BCR Non-cash Transactions

BCR × Cohn & Jansen · Silver Creativity Intl.

Lumafit

Platinum Creativity Intl. · Apps

Trusted by

Brands & agencies that came for a campaign and stayed for a system.

Retail & TelecomCarrefourKauflandPennySun PlazaSimplomatPentruProfitOrangeVodafoneKFCPaul

BeveragesCoca-ColaPepsiSpriteHeinekenDesperadosCiucStaropramenBallantine’sPernod RicardNescaféDoncafé

FMCG & FoodFerreroKinderNutellaMilkaOrbitLay’sHenkelHead & ShouldersOMOMüllerLactalisOrkla FoodsAntrefrigJTI

Automotive & LifestyleRenaultVolkswagenAudiFaureciaRay-Banadidas

Finance & TechVisaINGBCRMicrosoftHPSamsungHuaweiBekoStoriaKingFlaminjoy

Health & PharmaDr. MaxDr. LeahuNovartisSanofiBayerMedLife

Media, Travel & CultureAntena GroupLürzer’s ArchiveTAROMThermeDinoParcOne Night GalleryDubai World Expo 2020

Real Estate, Energy & ServicesCeetrusEngieIpsosDurazivMarketing Clan

With advertising agencies — since 2011

Leo BurnettPublicisPublicis EventsStarcomSaatchi & SaatchiNurunMcCannMRMUMMomentumAmber StudioMercury360Graffiti PRVMLBBDODraftFCBSmartPointFlaminjoy · AmplifameFoodwise MarketingCohn & JansenOxygen PRWOPAJazzThree360 RevolutionConan PRThe Big FilmBackstageGriffinEjumpNetVibesFriends\TBWAIn Touch MediaCyber EventGodmotherOne Night GalleryMinaThe InstituteDăescu Borțun Olteanu

Why Gamify

Why teams keep coming back.

We build and operate

We don't hand off and disappear — we operate what we build, long after launch.

Full-cycle, in-house

From a 48-hour prototype to live ops — one team, no handover gaps.

We make the pitch real

The briefs too hard, too technical or too new for in-house — we ship what the pitch promised.

How we work

Designed like games. Built like infrastructure. Scaled like platforms.

A lean studio combining automation, emotional storytelling and proof-driven execution. We don’t just deliver — we operate what we build, through live ops long after launch.

↯

48-hour prototypes

An idea on screen before the meeting ends.

⟳

Live ops, not just launch

We operate what we build — live, monitored and improved long after go-live.

◎

AI, supervised

Every AI output is human-approved before it ships.

The people behind it

Diana Dragomir — Co-founder & CEO

Diana has spent 15 years building Gamify Growth from an award-winning creative practice into a creative technology studio spanning games, gamification, AI video and live social agents. Her work has been recognized at Cannes Lions, Golden Drum and Creativity International, and the products she has shipped reach millions — from national retail systems to children's apps. On every project, you work directly with her.

Her full story → · Connect on LinkedIn ↗

Costin Dragomir — Co-founder & Chief Creative Officer

Costin leads innovation, creative and R&D. Before Gamify, he was a Lead Game Designer at EA Mobile and Gameloft — Star Trek, Worms, Command & Conquer on mobile — and founded EA Mobile Romania's first original-IP team. He is the one asking «what if…?» before the client knows it's possible.

His full story → · Connect on LinkedIn ↗

FAQ

Questions, answered.

What is a Creative Technology Studio?

A creative technology studio designs and builds interactive experiences that sit between creative and engineering — combining AI, gamification, software, mobile apps and installations. Gamify Growth builds these end-to-end, from prototype to live operations.

What industries do you work with?

We work with advertising agencies, brands, innovation teams and event agencies across retail, FMCG, telecom, finance, pharma and entertainment.

Do you build custom AI products?

Yes — we design and develop custom AI products, including AI social agents, AI-produced visual media and AI-powered gamified platforms, with human supervision at every step.

Can you work with agencies?

Yes. Agencies call us as their interactive, AI and gamification engine — we build what the pitch promised, often white-label, behind your team.

Do you develop products from scratch?

Yes — full-cycle, from a 48-hour prototype through production, launch and live ops, with one in-house team.

Latest from Insights

Ideas from the studio

Insights

Let's build

Got a brief everyone calls impossible?

Tell us what you're trying to move. You'll get a system back — often a working prototype within 48 hours.

Book a strategy session with Diana Email us Watch our work

Direct with the co-founders — no account team in between.

1 · Book a discovery call15 min — directly with Diana

2 · Get a system backPrototype in as little as 48h

3 · We build & operateFrom launch to live ops

We reply within 24 hours on business days.

Explorer

0 / 10

Yummy Galaxy

Five divisions. One studio you can hand the whole brief.

AI Social Agents

AI Visual Media

Gamification

Interactive Walls

Games

In 2026, every brand will have its own AI agents. The question isn't if — it's who builds them.

A wall of proof.

Five briefs, five systems, real outcomes.

RADAR Kids — Four Games, One Hero

MaxiMundo — A World of Care

Visa Marketing Day — Game On

Temptation Island — The Official Game

Carrefour — Gamification as retail infrastructure

Break The Code — a codebreaking hunt for developers

Built for the teams with the hardest briefs.

Walls that play back.

Work the industry rewarded.

Brands & agencies that came for a campaign and stayed for a system.

Why teams keep coming back.

We build and operate

Full-cycle, in-house

We make the pitch real

48-hour prototypes

Live ops, not just launch

AI, supervised

Diana Dragomir — Co-founder & CEO

Costin Dragomir — Co-founder & Chief Creative Officer

Questions, answered.

What is a Creative Technology Studio?

What industries do you work with?

Do you build custom AI products?

Can you work with agencies?

Do you develop products from scratch?

Ideas from the studio

ARGs and community games: designing curiosity at scale

What are AI social agents?

Building digital products for children

Got a brief everyone calls impossible?