Gamification
We apply gaming logic to real-world systems.
We turn brands into structured participation engines and scale behavioral infrastructure — loyalty, promotions, missions and leaderboards built to run at national scale and improved continuously through live ops. We don't run campaigns; we build systems that keep running.
01 · Large-scale retail infrastructure
Carrefour — participation as infrastructure
Structured participation across every touchpoint
Gamified participation integrated across retail touchpoints and run as infrastructure — reusable across seasons and campaigns, not rebuilt each time. Receipt validation, collectibles, missions and seasonal mechanics at national scale.
Caravana Carrefour
A nationwide roadshow integrating gameplay into retail — activation that travels and keeps audiences participating on the ground.
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Play & Celebrate / Join the HORA!
Group-based lead-generation mechanics and community-driven participation — turning a celebration into a shared, playable moment.
Cinema Băneasa — Interactive Ad
An interactive cinema ad that let the audience play with a Carrefour spot on the big screen.
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Andra LIVE — 18 Years
An exclusive Andra live concert anchoring Carrefour's 18-year anniversary celebration.
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Shop Like a Jedi
Immersive in-store shopping turned into play — the Cannes-shortlisted activation, 3× Golden Drum Silver.
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Cards Collectables & Cinema
A digital activation layer for collectible characters, plus campaign mechanics extended into cinema advertising — a first in Romania.
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Benji the Allosaurus
An Arduino-powered AR storytelling experience bringing a dinosaur character to life for Carrefour.
02 · Telecom
Orange — nationwide engagement architecture
03 · Food & lifestyle
KFC — intent into measurable participation
WiFi Test
A utility login transformed into branded interaction — turning a routine moment into measurable participation.
Watch ↗04 · B2B, events & culture
Turning flagship events into funnels
Visa Marketing Day — Game On
A multi-layer participation engine turning Visa's flagship B2B event into a measurable funnel: a personal AI-generated avatar, daily challenges in the run-up, then location-based QR experiences on the day — all feeding a live leaderboard on the main stage. Engagement started days before the doors opened and carried into the room.
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TEDx Bucharest — The Art of Speech
An awareness campaign that turned TEDx Bucharest into participation — driving attention and sign-ups for the flagship live event.
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Romanian Design Week 2015
The official mobile app built for the Romanian Design Week 2015 festival.
05 · Immersive & motion
Bridging physical interaction with digital play
Lay's VR Free Kick
A VR free-kick experience deployed as an in-mall activation — physical motion turned into branded gameplay.
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OMO Kinect
A Kinect-driven BTL activation translating full-body movement into a branded, playable experience.
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Slice a Lemon
A motion-based Kinect activation for Ciuc Radler — gesture gameplay built for live, on-site engagement.
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AlphaBetty Saga Kinect
A Kinect activation extending a hit mobile title into a physical, body-driven play space.
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Huawei Watch AR
A Kinect-driven AR experience built for the Huawei Watch launch — an interactive in-store stand that turned the product reveal into play.
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BCR Non-cash Transactions
A Kinect activation for BCR's non-cash campaign — a body-driven game dramatizing the move away from cash queues.
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Nescafé 75 Years
A game-style Kinect experience for Nescafé's 75th anniversary — an interactive ‘How It’s Made’ guiding visitors through coffee production by moving.
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Heineken 140 Years
A Kinect + iOS experience on Cocor celebrating Heineken's 140th anniversary.
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Virtual Dressing Room
A Kinect AR 'virtual fitting room' deployed in Sun Plaza mall.
Antrefrig — Stil Retro
An augmented-reality campaign for Antrefrig's retro-style pâté — turning a supermarket product into an interactive AR experience.
Watch ↗06 · Kids & education
Designed for early development
Space Academy
Romania’s first pediatric dental clinic built as a gamified world — age-specific games in the waiting rooms, a personal card kids scan to interact with the staff, the motion-controlled ‘Exploratron’ simulator, and a collectible-badge system they keep building online for brushing and check-ups.
Wiggy Piggy
A cognitive-reinforcement system through structured play — early learning, pattern recognition and developmental engagement.
Bit&R
A gamified coding platform that teaches kids to program through play — built by co-founder Costin, selected for the Alpha USA Startups accelerator.
07 · Location & civic
Spatial and civic participation
Clean România
A gamified civic-reporting infrastructure engineered for real-world issue resolution — turning reporting into participation.
Watch ↗08 · Enterprise & pharma
Gaming logic inside enterprise systems
Interactive medical storytelling
An interactive medical storytelling tool — turning complex clinical content into a guided, engaging experience.
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Jaydess — Closed Loop
A pharma marketing system with built-in performance tracking — engagement engineered to be measured.
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Gamified safety training
Gamified safety training for behavioral reinforcement — gaming logic deployed inside industrial training systems.
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PentruProfit
A B2B online platform with product mechanics built to drive partner profitability.
Watch ↗09 · Loyalty, seasonal & more
Brand play across the calendar
Sorcova
A mobile app that digitized the Romanian New Year ‘sorcova’ tradition — pick a friend, shake the phone to send the blessing, capture a selfie.
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10 · Interactive activations & tools
Interactive brand activations
These are branded games we built for clients. For our original studio titles, see Game Studio →
MaxProtect
An animated advergame for Vodafone's online-security service, played as an interactive video game.
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Orange Cloud Game
A Kinect-driven interactive interface turning Orange's cloud into a playful brand demo.
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Activation Tool
A portfolio of iPad mini-games and prize mechanics for JTI field activations, with Publicis.
Watch ↗Want a participation system that keeps running?
Tell us what behavior you're trying to move. You'll get a system back — designed like a game, built like infrastructure, scaled like a platform.